About
We've been an organic agency from day one. We started before Google — and we've been at the forefront of organic audience growth ever since.
Our approach straddles intent capture and content development strategy, and challenges every common perception of "SEO." We've completely modernized the entire notion of organic audience growth. Every single client engagement is bespoke — built around their unique business sector, audience profile, and commercial model.
Our clients stay with us an average of five years. We do no marketing or promotion. We are brought in when all others fail.
Our Philosophy
There is no template. Every engagement is built from scratch around the business in front of us.
We don't run playbooks. We diagnose the actual problem, design a strategy specific to the sector and audience, and execute it. That's why clients stay for years — and why they come to us after cycling through agencies that couldn't get it done.
The Team
Warren is a sales and marketing veteran and seasoned agency executive. Since 1998 he has held numerous leadership roles at digital marketing agencies both large and small, including Managing Director and EVP at Havas Media Group, where he built Havas' mobile advertising business unit with a focus on digitally integrated marketing communications and innovation. At Publicis Groupe, as Head of Mobile Strategy, he developed mobile marketing and development strategies for clients in tech, CPG, health, retail, and media — including Citi, Bank of America, AstraZeneca, Novartis, Microsoft, L'Oréal, Samsung, and Glaxo. Additional experience includes leading sales and business development teams at iCrossing, IMC2, and Zeta Interactive. Warren holds a BFA from Syracuse University / Newhouse School. He is a regular public speaker, featured podcast guest, and contributing writer for Ad Age, MediaPost, AdExchanger, and Forbes, and a former jury member for MMA's Smarties Awards. He has been acting as Chairperson for the Revenue Enablement Alliance CRO Summits for three years.
Nataliya has been at the forefront of search engine growth since the pre-Google era of AltaVista — and she hasn't slowed down. She's in the top 1% of organic growth experts in the country, and she's the chief architect and strategist behind every ZCG engagement. Over 20+ years of brand and agency experience, she's built breakthrough digital strategies for Fortune 500 corporations across finance, healthcare, real estate, media, entertainment, sports, education, legal, technology, retail, fintech, martech, luxury, and non-profit — as well as for high-net-worth executives and notable public figures. Meticulous, results-driven, and relentlessly diligent, Nataliya is the reason our clients stay for years.
Adam co-founded RSVPify in 2013 and has been passionate about event tech and ticketing software ever since. Also the founder of Greenlight Growth Marketing, he holds degrees from Indiana University (BA English/Psychology, 2008) and the University of Illinois-Chicago (M.Ed. Secondary Education, 2012). He lives in Maine with his wife, 2 kids, and 2 annoying cats.
Lawrence brings over 15 years of project management experience across digital marketing, product development, and agency operations. He has managed complex, multi-stakeholder engagements for brands in fintech, healthcare, and enterprise SaaS — keeping timelines tight, teams aligned, and deliverables on target. His background spans both startup and Fortune 500 environments, giving him a rare ability to scale process without killing momentum.
Sarah specializes in building integrated digital strategies that connect paid, organic, and owned channels into a cohesive growth engine. With a decade of experience at agencies and in-house teams across e-commerce, B2B SaaS, and media, she brings a data-driven approach to audience development and campaign architecture. She holds an MBA from NYU Stern.
Marcus leads content strategy and development for ZCG clients, building editorial calendars, brand voice guides, and high-performing content programs. His background spans journalism, content marketing, and creative direction — he spent five years as a senior editor at a major digital publisher before moving agency-side. He has a knack for turning complex subject matter into content that ranks and resonates.