Case Studies

Challenge

LifeStance Health needed to dramatically expand their organic search presence across hundreds of local markets and mental health service areas. Existing content was thin, and competitors were outranking them on high-intent keywords for therapy, psychiatry, and mental health services.

Approach

We started with local SEO in 2021, building location-specific authority across their markets. In 2022, we expanded into a broader SEO strategy. By 2023, we launched a 7-month content development program: 24 new service pages, 7 category pages, and 100 blog posts — all medically-informed content targeting high-intent search terms their patients were using.

Results

• ✓130 pieces of medical content created and published
• ✓24 new service pages covering key treatment areas
• ✓100 SEO-optimized blog posts driving organic traffic
• ✓Multi-year engagement spanning local SEO to full content strategy

Challenge

The client was entirely dependent on paid acquisition and outbound sales. CAC was climbing, and the sales team was burning through their addressable market. They needed a sustainable inbound channel that could scale without proportional cost increases.

Approach

We built an owned content engine from the ground up — a combination of SEO-optimized blog content, a weekly newsletter, and a thought leadership program for the CEO. Every piece was designed to attract, educate, and convert their ideal customer profile.

Results

• ✓2.4x increase in qualified inbound leads
• ✓Newsletter grew to 8,500 subscribers in 6 months
• ✓35% of closed-won deals touched content before converting
• ✓CAC decreased 28% as organic pipeline scaled

Challenge

A new DTC wellness brand launching into a crowded market with no existing web presence, no domain authority, and a limited budget. Paid channels were prohibitively expensive in their category, so organic was the only viable path to sustainable growth.

Approach

We built their content strategy around underserved long-tail keywords where they could win quickly, then expanded into more competitive terms as domain authority grew. We combined SEO with a strategic content distribution plan across owned channels.

Results

• ✓0 to 50,000 monthly organic visitors in 8 months
• ✓Domain authority grew from 0 to 34
• ✓127 keywords ranking on page 1
• ✓Content-driven revenue covered program cost by month 6